$75,000 Cadillac ELR Coupe Price Was Too High, Exec Admits

$75,000 Cadillac ELR Coupe Price Was Too High, Exec Admits

2016 Cadillac ELRThe Cadillac ELR, GM’s extended-range electric luxury coupe, looked promising at first. It married the Voltec powertrain of the Chevrolet Volt with sleeker styling and a more upscale interior. But when the ELR went on sale late in 2013, one thing immediately overshadowed all of its good points: The car’s roughly $ 75,000 base price—more than…
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