With 16,330 units sold in 2015, BMW set a new all-time year-end sales record and bettered the 2014 total – 14,945 – by 9.3%. BMW lists the S1000RR supersport machine as its best-selling model, accounting for 13.3% of total 2015 volume. Next were the R1200GS Adventure (12.2%) and R1200GS (11.5%).
According to BMW, “The classic customizable R nineT was one of the top performing models in December with 138 units delivered, and in combination with the new R 1200 RS sport tourer, helped grow flat-twin engine R-Series model retails by 21% to 575 units compared to 477 in December 2014. BMW’s F-Series middleweight machine sales grew by 11% in the month with sales of 235 units compared to 211 in December 2014.”
“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” commented Kris Odwarka, Vice President, BMW Motorrad USA.
According to Odwarka, BMW’s robust product offensive will continue in 2016 with introduction of the RnineT Scrambler, the new BMW G310R – the first BMW roadster under 500 cc – and the new C650 Sport and C650 GT maxi scooters in the urban mobility segment.Share: