Hyundai Makes Genesis A Luxury Brand

Hyundai Makes Genesis A Luxury Brand

Genesis logoFor years, auto journalists and analysts have been expecting Hyundai to launch a luxury line — and at long last it has, though it hasn’t played out as some had suspected. Many thought that the upmarket Equus would form the core of Hyundai’s spin-off brand, but today, we learn that the Hyundai Genesis gets the honor. Hyundai says that the Genesis…
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