J.D. Power: Younger Drivers Will Pay Nearly Twice As Much For In-Car Tech Than Older Shoppers

J.D. Power: Younger Drivers Will Pay Nearly Twice As Much For In-Car Tech Than Older Shoppers

From the J.D. Power 2015 U.S. Tech Choice StudyJ.D. Power has released its 2015 U.S. Tech Choice Study, which surveys consumers to gauge their opinions on in-car technology. As interesting as the study is, though, we can’t say that it’s full of surprises. To gather data for the study, Power polled over 5,300 consumers who’ve purchased or leased new vehicles within the past five years. After…
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